Theatre trips, concerts and festivals are set to be just the ticket for coach and tour operators and GTOs during 2020. Travel trade specialists Steve Reed Tourism Ltd of Hampshire have persuaded a number of high profile attractions and top events to offer a number of free tickets to tour planners during showcases planned across the country*.

The fun kicks off during the forthcoming English Riviera Showcase, from 17-19  March, with the Babbacombe Theatre in Torbay entertaining tour planners to their brand new ‘Superstars’ show. It’s the curtain raiser for the annual and much loved English Riviera BID Showcase which also offers a number of top group magnets including the Dartmouth Steam Railway, a Gala Supper in Kent’s Cavern and the Victorian masterpiece of Bygones Museum. And during the Watford and Hertfordshire Showcase 10/11 May the Watford Palace Theatre have a performance of the iconic and highly enjoyable Mike Leigh comedy play Abigail's Party (pictured here). It’s an integral element of a top familiarisation set piece which also takes in a variety of group attractions, great shopping and ‘surprising’ experiences.

On the 27/28 September the beautiful seaside resort of Southport hoves into view with the amazing and unique Musical Fireworks Festival – a vital part of the Southport Groups Showcase based at the Royal Clifton Hotel. This event also takes in the spectacular bird murmurations at Martin Mere’s WWT site and trips to the delightful hidden gardens at Churchtown and the delights of the Courtyard at Tarleton shopping attraction.

‘We’ve been arranging showcases across the UK for 21 years now and we know that GTOS and coach and tour operators do like to take in high quality entertainment of this type,’ explains Steve Reed MD of Steve Reed Tourism. ‘And sometimes even though they are usually just a part of a fully joined up showcase, the shows, concerts and festivals themselves have often proved to be the deal-makers for the tour buyers when they do indeed book their tours, breaks and holidays to a particular destinations.’

Any tour planners keen to experience one or more of these hugely enjoyable occasions should contact Steve@stevereedtourism.co.uk or telephone [01420] 560288. *Tickets and showcase places are subject to eligibility and availability.