England Originals, an innovative Discover England Fund project from England's Historic Cities, has signed a new tour operator partnership with Golden Tours.

Golden Tours has been tasked with implementing a system that will enable US and UK consumers to book one of England Originals' five packages, or build their own bespoke itinerary. The new system will sit on www.visitlondon.com/englandoriginals and host multiple tour operator packages – with Golden Tours acting as a reseller.

The priority for England Originals is to ensure a seamless customer experience and enhance the bookable experience for Fully Independent Travellers (FIT) visitors from the US. The new system will include hotel providers and rail booking providers and allow individual attractions to be bookable directly. All products and packages will be commissionable.

Nicola Said, project manager for England's Historic Cities, commented: "We're delighted to be working with Golden Tours to bring our new England Originals product to market. This new partnership brings to fruition six months of strategic development of each of the five itineraries, which span the length and breadth of the UK. By tapping into Golden Tours' distribution channels we're able to give consumers a straight forward and hassle-free way of booking our tours."

The new booking site is set to go live on 30th September 2018 at www.visitlondon.com/englandoriginals