Tailor Made Rail, independent rail travel experts specialising in bespoke rail holidays throughout Europe and around the world, has appointed tourism PR professionals Three Little Birds PR.

The operator develops itineraries to meet travellers individual requirements, designing  getaways, multi-centre trips and one in a lifetime holidays for couples, families, solo adventurers and  mature age travellers.

Three Little Birds PR has been appointed to shape and implement a PR strategy to raise the profile of the company through national consumer press as well as targeted on and offline publications.

Sheila Manzano, Three Little Birds PR, Managing Director said: “Our niche in the tourism sector is rail, so we are really looking forward to working with Tailor Made Rail and helping them grow the business through the earned media channel.”

Simon Hodge, Tailor Made Rail, Managing Director said: “Sheila’s reputation as the expert in her field proceeds her. She has a stellar background in the area we focus, with more than 15 years representing rail holiday operators . Her team know the tourism and media industries inside out so we’re excited they are on board for the next growth phase for Tailor Made Rail.”

Photo: Sheila Manzano, Managing Director, Three Little Birds PR