A new theatre ticketing agency has been launched, focused on travel trade business for the West End.

Ticketpipe – https://ticketpipe.co.uk/ – has been set up by industry veterans John Wales and Sean Sweeney, two of the founding team behind Encore Tickets in 2000. It will make it as easy as possible for tour operators, group travel organisers and tourism businesses to book the shows their clients want to see; increasing business links and profits for both the industry and theatre producers and owners.

John says: “Tourism to London is returning, and visitors want to experience the capital’s Theatreland and see the shows they’ve heard so much about. During the pandemic there has been a void in serving the travel trade. As a result, the important business sector has not had the attention it needs – so has not been recovering as quickly as it should. We understand the needs and working solutions that make it easy to book London theatre, which Ticketpipe now provides.”

Sean adds: “Tourism business for London theatres year-round is vital, which is why Ticketpipe connects commercially minded theatre productions with regular business from tour operators seven days a week.”

PHOTO: Encore founders John Wales (dark jacket) and Sean Sweeney (light jacket) launch Ticketpipe, a new theatre ticket agency.