Lovetovisit.com and business-to-business digital platform Tourism Exchange Great Britain (TXGB) have announced a new partnership for the 'things to do' sector that aims to remove fragmentation from the ticketing landscape, digitally enable smaller business and experiences to thrive and increase booking across the industry – ultimately connecting new consumer audiences to more attractions, experiences, activities, theatres and events.

Lovetovisit.com and TXGB use innovative API technology, which means any attractions and experiences that want to connect with them can do so without changing ticketing systems. The new partnership will increase the inventory available via Lovetovisit.com, allow destination websites to offer visitors the largest inventory of things to do, and achieve ticket sales for attractions and experiences much earlier on the consumer journey.