Set along almost four kilometres of deep turquoise coastline on the Mediterranean’s glittering Côte D’Azur, the principality of Monaco is inhabited by 38,000 citizens. Beloved of the international jet set, the destination draws over seven million visitors per year, attracted by the stunning scenery, world-class hotels, restaurants, sporting events and attractions on offer.
The principality has a number of new launches and campaigns planned, with the most recent including:
The One Monte-Carlo Business Hub Development
Forming a new business tourism hub on Casino Square together with Hôtel de Paris Monte-Carlo and Hôtel Hermitage Monte-Carlo, One Monte-Carlo will offer flexible, state-of-the-art facilities for meetings, conventions, product launches and events, and will double the space dedicated to business tourism provided by Monte-Carlo SBM around Casino Square. The entire destination will combine accommodation, conference and banqueting rooms, bars and restaurants, sport and cultural activities including Opéra Monte-Carlo, all of which will be in walking distance. Following the Principality’s strong commitment to the environment, its buildings will contribute to reducing the environmental impact of meetings, seminars and business events.
The Monaco 'Green Business' Campaign
Following Visit Monaco’s successful launch of its ‘Green is the New Glam’ campaign; aiming to bridge the gap between luxury and sustainability, the government of Monaco continues to bring this notion to the forefront of its agenda through sustainable development policies, covering biodiversity, resource management and greenhouse gas reduction. This includes protecting the marine environment, with two marine reserves having recently opened, and the setting up of a ‘Mission for Energy Transition’, to support green initiatives, with grants to help local businesses transition sources of renewable energy. Central to the campaign are initiatives relating to the destination's tourism industry, with tourism partners being fully invested sustainability efforts.
The Grimaldi Forum Extension
The Principality of Monaco has launched an offshore extension project to expand the territory by six hectares by 2025 in order to enhance tourist attraction. An eco-district will be constructed to offer housing, public parking, a lively harbour, green space, a coastal promenade and access to the Grimaldi Forum (https://www.grimaldiforum.com/fr/index). The new district will allow for more flexibility and capacity for tourist attractions, as well as events and conventions.