For nearly 600 million years, the powerful forces of nature have been sculpting the breathtaking landscapes of Charnwood in Leicestershire. The distinctive rocky formations, which can be seen around the borough, are the resting place of the oldest fossils in England. Indeed, the intricate Charnia fossil, discovered in Charnwood Forest in 1957, proved to the world that animals had existed on Earth far earlier than previously thought. Charnwood Forest is so significant it is bidding to become a UNESCO Global Geopark.

At the heart of this dramatic landscape is the pretty university and market town of Loughborough. Home to the last major bell foundry in the UK, John Taylor and Co, as well as the Great Central Railway (pictured here), these bastions of industrial heritage sit alongside the excellence of Loughborough University, renowned worldwide for developing elite athletes.

A winner with groups

Loughborough lies in the heart of England, roughly half way between London and York, with easy access from the M1 at Junction 23, just 10 minutes from the town centre. To ensure groups have a memorable visit, key partners in Loughborough have introduced a range of new facilities and services.

Enjoy the convenience of a dedicated drop-off and pick-up bay right in the town's centre, plus you can park up for the day free of charge just a short walk from shops, cafes and attractions. Drivers and tour leaders can enjoy complimentary refreshments, while group members can access a fantastic range of discounts in the town.

Here’s just a taste of what’s on offer:

• Book your visit to the unique Gardeners' Christmas Fair on Sunday 8 December and take the opportunity to get all your festive gifts expertly wrapped for FREE!

• Enjoy a tour and talk about the history of Loughborough and Charnwood, and take in Loughborough's bustling market.

• Take a trip on the Great Central Railway with afternoon tea.

• Visit the home of the nine days Queen of England with a guided walk around Bradgate Park.

• Explore the National Trust property Stoneywell Cottage, home of a family who lived and loved Arts and Crafts.

• Step into the world of bells with a tour of the last bell foundry in Britain, John Taylor and Co.

• Enjoy a guided tour of Charnwood Museum to hear about the history of Loughborough and Charnwood, before exploring Queen's Park and Carillon Museum and War Memorial.

• View the current exhibition at The Sock Gallery and take in an afternoon matinee performance at Loughborough Town Hall.

Exclusive group benefits

Loughborough's new service for groups includes a convenient drop-off and pick-up point; free parking for pre-booked groups and coaches; complimentary refreshments for drivers and hosts; discount cards for all group visitors, and a meet and greet service available on event days. For help planning your trip, email the friendly team at groups@discovercharnwood.co.uk